Under the new regime, it would be more difficult to construct a billboard on streets like Route 114, for example. Instead, the often-massive signs would go “on our highways,” according to Mayor Ted Bettencourt, “on Route 1 and Route 95 where there’s no residential impact."

http://www.salemnews.com/local/x674146322/Peabody-seeks-more-control-over-billboards